To generate leads and convert users, there isn't a more effective and direct digital marketing method than email marketing. Emails are often ignored or fail to convert, but when utilised properly, emails can help create lasting, profitable relationships between businesses and their customers. A working email marketing strategy generates high returns, reach vast audiences, and attain good customer retention. What makes this strategy more important to businesses is that these personalised marketing emails can be automated and optimised to ride any opportunities.
Email marketing is a smart investment for any company, no matter the industry. With our strategic results-focused approach to email marketing, your business can maximise marketing spend with tailored, high-quality emails for B2B or B2C.
Like any successful marketing plan, email marketing also starts with an in-depth review of existing issues and performance data, to inform the goals and objectives of your business email marketing strategy.
Deliver highly targeted content to your customer base with automated email programming for your online business - from abandoned cart reminders, welcome emails, post-purchase follow-ups, to re-engagement prompts. Leverage email automation to drive conversions.
Test multiple aspects of your email marketing campaigns to determine a winning version that delivers higher click-through rates. From subject lines, designs, send schedules and more, strategic split testing different variations can mean big changes in your campaign results.
Our team of user-focused designers and copywriters knows how to create high-quality emails, with carefully crafted subject lines tailored for each customer segment, optimised for multiple devices.
Select the right audiences to blast compelling emails with a clear call to action. Review marketing goals, audience targeting, list maintenance, segmentation, automation to make sure your campaigns are running smoothly.
Measure campaign results and continually optimise email performance with detailed reporting on open rates, click rates, and more. Refine strategies from insights gained for better results.